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Summary: Product advantage is the most critical information when the salesperson introduces the product to the customer, and it is also the most important step in the product introduction step. Only by allowing customers to identify with the advantages of the product, in order to stimulate their desire to buy, in order to slowly cultivate their brand loyalty
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Product advantage is the most critical information when the salesperson introduces the product to the customer, and it is also the most important step in the product introduction step. Only by allowing customers to identify with the advantages of the product, in order to stimulate their desire to buy, in order to slowly cultivate their brand loyalty. So, what are the main advantages of the product?
(1) Brand effect. With the improvement of people's brand awareness, customers pay more and more attention to the brand awareness of products. But this is not to say that the higher the brand awareness you sell, the higher the turnover rate, because the high brand awareness, correspondingly, the price will be high, and the high price is not acceptable to every customer. Now, customers choose products are more rational, usually "only choose the right, not expensive".
(2) Price advantage. When buying a product, every customer wants to buy the product with the least money, so if the product you sell has a greater advantage in price, be sure to introduce it to the customer as an important selling point.
Compared with other similar products, even if your product does not have a price advantage, "price" will become a key factor in whether customers buy or not. Therefore, if the customer thinks that the price of your product is relatively high, the salesperson should guide the customer not only to pay attention to the price, but also to the quality, service and other added value behind it.
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